Potters Bar-based ARuVR raises £253k for enterprise XR training platform

Enterprises in high-consequence sectors such as aviation and defence use ARuVR to deliver immersive training through an extended-reality (XR) platform. Based in Potters Bar, the company was incorporated in 2018 to address safety-critical environments where decision-making under pressure is vital. The technology focuses on Decision Latency, a proprietary metric measuring the speed and accuracy of a trainee's response to hazardous stimuli.

Aruvr Limited recently secured an estimated £253.1k in its latest funding round. This follows total capital raises of £281.8k in 2025 and a further £188k recorded so far in 2026.

Financial records for the year ending 31 December 2024 showed the business employed six people, though current staff numbers have grown to 17 according to professional networking data. The platform is ISO 27001 certified and holds G-Cloud 15 status, supporting over 23,000 users across Europe, the Middle East, North Africa, and the United Kingdom.

The firm's client list includes major organisations such as BAE Systems, Coca-Cola, BP, and Rio Tinto. Previous support for the business includes funding from Innovate UK.