London-based geoSurge raises £1.6m seed round for AI visibility platform

Brands and agencies can now manage how large language models and AI search systems represent their identity through a generative-engine optimisation platform developed by geoSurge Limited. The London-based business, which operates in the software development sector, recently secured a seed funding round estimated at £1.6m.

Incorporated in February 2025, the company addresses the shift from traditional search engine indexing to AI-driven recall. Its technology allows organisations to measure and improve brand visibility within AI memory, operating via the geosurge.ai domain. While the latest accounts for the year ending 31 December 2025 listed four employees, current LinkedIn data indicates the team has grown to 16 staff members.

This latest capital injection brings the total funding raised in 2026 to £9.6m, following £1.1m raised during its first year of operation in 2025. The current round was documented in filings processed this month (allotment date June 2026).