Everup secures £743k to expand gamified cashback platform

An estimated £743.4k has been raised by Everup Ltd, a London-based company that operates an instant-cashback platform for gift card purchases. This investment brings the business to an estimated post-money valuation of £15.9m. Founded in 2020, the platform incorporates prize-linked games to offer additional rewards, targeting shoppers who want to extend their budgets by blending savings with entertainment.

The service focuses on digital branded prepayments and the curated goods market. Financial records for the year ending 31 December 2024 listed three staff members, though LinkedIn data indicates the current headcount is 12. The company operates via its website at https://www.everup.uk.

The company has recorded a total of £320k in funding for 2026, following £970.7k raised throughout 2025. Documentation for this specific allotment was filed in June (with an allotment date in the same month).