Solihull-based The Prize Guys raises £100k for prize competition platform

An estimated £100.1k has been raised by The Prize Guys Ltd, a Solihull-based developer of ready-made interactive leisure and entertainment software. The company provides an online platform that allows participants to enter competitions for the chance to win high-value prizes, ranging from cash and vehicles to residential properties.

Founded in September 2025, the business targets individuals interested in digital prize draws. Alongside its commercial operations, the firm engages in charity work as part of its service delivery model.

This funding round results in an estimated post-money valuation of £70 for the startup. Administrative filings for the share allotment were completed in September 2026, with the allotment of shares occurring in the same month.