Social On Air secures £6m for Vupop fan engagement application

Sports fans can capture, upload, and share video content through the Vupop mobile application, developed by Malvern-based Social On Air Limited. The platform allows users to earn rewards and interact directly with broadcasters. These media organizations use the service to incorporate fan-generated content into their live coverage.

Social On Air Limited has secured £6m in new funding. This latest investment values the company at an estimated £524.7m. Founded in 2023, the business operates within the ready-made interactive leisure and entertainment software development sector.

The capital injection follows an allotment of shares completed in July (with filings processed in September 2026). Financial records for the period ending 30 September 2025 provide the most recent look at the company's accounts.