Miq Digital secures £48.9m as annual profits reach £28.2m

Programmatic media partner Miq Digital Limited has raised an estimated £48.9m in its latest funding round. The London-based company provides a global analytics and insights platform designed to assist marketers and agencies in managing digital marketing campaigns.

Founded in 2010, Miq Digital utilizes artificial intelligence and data to deliver custom programmatic media solutions. These tools allow advertisers, media agencies, and brands to optimize advertising efforts across multiple digital channels, including television and creative advertising. The company provides a centralized platform for campaign management and performance analysis to solve data fragmentation issues for its clients.

Financial data for the year ended 31 December 2024 shows the company generated revenue of £73.2m. During this period, Miq Digital recorded a profit of £28.2m. The business currently employs 203 people.

The recent capital injection of £48.9m follows an allotment of shares (April 2026), with formal documentation filed in May 2026. This round adds to the company capital base as it continues to operate its global insights platform.

Miq Digital operates from its headquarters in London, serving a global client base of advertisers and agencies. The platform integrates various data sources to provide a comprehensive view of campaign performance, helping users make data-driven decisions in the programmatic advertising space.