Untold Insights secures £30k for AI-driven customer research platform

Utilising an AI-driven tool called SegmentAI to facilitate audience interaction, London-based Untold Insights Ltd has raised £30k in a recent funding round. Established in 2019, the company provides market research and product strategy consultancy for software providers and digital product brands looking to build the future.

The firm applies the "Jobs to Be Done" methodology and customer behavior frameworks to help large enterprises develop growth strategies. This approach is intended for businesses seeking to deeply understand their users to create leading solutions, with the organization operating its primary website at untoldinsights.com.

Financial filings for the year ended 31 March 2025 show that the business employs two people. Following the share allotment (September 2026), Julian Richard Dailly was registered as a person with significant control, holding an ownership stake of between 25 and 50 percent.