Birmingham retail technology firm Ubamarket secures £303.8k investment

A new investment of £303.8k has been secured by Ubamarket Ltd, a Birmingham-based developer of retail mobile applications. This latest funding round values the company at an estimated £4.3m. The company, which was incorporated in 2015, focuses on enhancing the physical shopping experience through its Scan, Pay, Go technology.

Ubamarket provides a mobile app solution that allows shoppers to navigate stores, receive personalized offers, and access digital receipts. The platform is designed to improve efficiency for both retailers and customers by reducing checkout friction. Alongside its primary consumer-facing app, the company offers a white-label version for retail brands and a dedicated promotions solution called Ubacart.

The £4.3m post-money valuation is a decrease compared to previous funding cycles. In July 2025, the company raised £159.5k at an £8m valuation, and in June 2025, it secured £258.2k at a £7.8m valuation. These figures contrast with a peak valuation of £15.6m recorded in July 2023 following a £347.5k investment. Other previous rounds include £863.8k raised in March 2024 at a £7.2m valuation and £680k raised in February 2023 at a £14.8m valuation.

Financial records for the year ended 30 April 2025 show that the company operated with a team of three employees. The latest share allotment (April 2026) was formally documented in May 2026. This round is the latest in a series of more than ten capital raises conducted by the firm since early 2022.

Ubamarket targets the retail sector by providing tools that bridge the gap between digital convenience and physical store environments. Its technology aims to solve common retail problems such as long queues and the lack of personalized customer engagement at the point of sale.