Oxford-based Super Benji secures £200k for AI sales automation platform
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An AI-driven sales automation platform developed by Oxford-based Super Benji Limited has raised £200k in new funding, reaching an estimated post-money valuation of £4.7m. The technology researches prospects across multiple digital sources to generate personalized outreach messages for B2B sales teams and consultancies.
Founded in 2023, the startup aims to scale prospecting and improve engagement by automating the creation of cold emails and follow-up communications. The software analyzes LinkedIn profiles, websites, and industry papers to identify conversation starters and tailor the tone of messages to individual prospects. It also handles lead nurturing by identifying optimal moments for interaction and providing prospects with relevant articles to maintain interest.
This capital injection follows a previous funding total of £499.9k raised during 2025. While the company reported seven employees in its accounts for the year ended 31 December 2025, more recent LinkedIn data indicates the headcount has grown to 11 staff members. Documentation for the latest round was filed in September 2026.
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