Story Bug secures £120k for AI storytelling device Jules

Screen-free AI storytelling device Jules is the primary product of London-based Story Bug Ltd, which has secured £120k in new funding at an estimated post-money valuation of £4.8m. Trading as Jules Stories, the company develops voice-interactive learning tools designed for children's education and imaginative play.

Founded in 2024, the startup targets parents and educators seeking curriculum-aligned alternatives to passive screen time. This latest capital injection (filed in June) brings the total raised in 2026 to £225k.

Financial records for the year ending 30 December 2025 show the company employed one person, while LinkedIn data suggests the team now consists of four members. During 2025, the business raised £312.9k.

The company operates within the games and toys manufacturing sector. The brand also functions as an online retailer of customizable children's books, maintaining a top quality rating on Trustpilot and a website listing a Princeton, US headquarters.