Maven and Baronsmead increase stakes in Revlifter Ltd as new investors join
Published
Revlifter Ltd is a London-based technology company founded in 2017 that provides an AI-based deal personalization platform for e-commerce retailers. The platform delivers tailored offers to customers to improve conversion rates and average order values.
Recent shareholder changes (confirmed in a filing on 14 July 2026) show a significant expansion of the cap table. Maven Co-Invest Galileo 2 LP joined as a new shareholder with 136,162 shares. Gresham House Private Equity Release I LP also entered the cap table with 68,426 shares, while an affiliated entity, Gresham House Private Equity Release ILP, exited its position of 24,456 shares.
Several existing institutional investors significantly increased their holdings. Baronsmead Second Venture Trust PLC, which also backs Focal Point Positioning Ltd and Penfold Technology Ltd, increased its stake by 70 percent to 190,142 shares. Baronsmead Venture Trust PLC followed a similar path, increasing its holding to 175,514 shares.
Maven Income and Growth VCT 4 PLC, a shareholder in Sterling Deeside Limited and Liftango Group Limited, increased its position by 68 percent to 169,140 shares. Other Maven-managed entities, including the North East (ERDF) Development Limited Partnership and various Maven VCTs, also recorded stake increases. Decision Technology Capital Limited, an investor in Iwoca Ltd, increased its holding to 10,496 shares. These widespread increases across multiple institutional backers may signal a recent round of investment.
Shareholder data
Source: Companies House confirmation statement (CS01) — period to , filed .
Changes in this confirmation statement
| Type | Shareholder | Shares | Change | Share classes |
|---|---|---|---|---|
| Exited | GRESHAM HOUSE PRIVATE EQUITY RELEASE ILP (ACTING BY ITS INVESTMENT MANAGER, GRESHAM HOUSE ASSET MANAGEMENT LIMITED ) | 24,456 | — | ORDINARY 24,456 |
| New shareholder | MAVEN CO-INVEST GALILEO 2 LP | 136,162 | — | A2 ORDINARY 68,081 A2 PREFERENCE 68,081 |
| New shareholder | GRESHAM HOUSE PRIVATE EQUITY RELEASE I LP (ACTING BY ITS INVESTMENT MANAGER, GRESHAM HOUSE ASSET MANAGEMENT LIMITED) | 68,426 | — | A3 PREFERRED ORDINARY 24,456 A2 ORDINARY 21,985 A2 PREFERENCE 21,985 |
| Increased | BARONSMEAD SECOND VENTURE TRUST PLC | 190,142 | +70% | A2 ORDINARY 78,538 A2 PREFERENCE 78,538 A PREFERENCE 12,447 A ORDINARY 10,953 A1 PREFERENCE 4,578 A1 ORDINARY 4,029 A3 PREFERRED ORDINARY 1,059 |
| Increased | BARONSMEAD VENTURE TRUST PLC | 175,514 | +70% | A2 ORDINARY 72,496 A2 PREFERENCE 72,496 A PREFERENCE 11,489 A ORDINARY 10,111 A1 PREFERENCE 4,226 A1 ORDINARY 3,719 A3 PREFERRED ORDINARY 977 |
| Increased | MAVEN INCOME AND GROWTH VCT 4 PLC | 169,140 | +68% | A2 ORDINARY 68,613 A2 PREFERENCE 68,613 A ORDINARY 15,957 A PREFERENCE 15,957 |
| Increased | THE NORTH EAST (ERDF) DEVELOPMENT LIMITED PARTNERSHIP ACTING BY ITS GENERAL PARTNER MAVEN NEDF GP LIMITED | 115,721 | +71% | A2 ORDINARY 47,900 A2 PREFERENCE 47,900 A1 ORDINARY 8,804 A1 PREFERENCE 8,804 A3 PREFERRED ORDINARY 2,313 |
| Increased | MAVEN INCOME AND GROWTH VCT 5 PLC | 51,000 | +68% | A2 ORDINARY 20,713 A2 PREFERENCE 20,713 A ORDINARY 4,787 A PREFERENCE 4,787 |
| Increased | MAVEN INCOME AND GROWTH VCT 3 PLC | 17,000 | +68% | A2 ORDINARY 6,904 A2 PREFERENCE 6,904 A ORDINARY 1,596 A PREFERENCE 1,596 |
| Increased | MAVEN INCOME AND GROWTH VCT PLC | 17,000 | +68% | A2 ORDINARY 6,904 A2 PREFERENCE 6,904 A ORDINARY 1,596 A PREFERENCE 1,596 |
| Increased | DECISION TECHNOLOGY CAPITAL LIMITED | 10,496 | +180% | A3 PREFERRED ORDINARY 3,750 A2 ORDINARY 3,373 A2 PREFERENCE 3,373 |
| Increased | DAMUS CAPITAL LIMITED | 1,114 | +180% | A3 PREFERRED ORDINARY 398 A2 ORDINARY 358 A2 PREFERENCE 358 |
Current shareholders (14)
| Shareholder | Total shares | Share classes |
|---|---|---|
| BARONSMEAD SECOND VENTURE TRUST PLC | 190,142 | A ORDINARY 10,953 A PREFERENCE 12,447 A1 ORDINARY 4,029 A1 PREFERENCE 4,578 A2 ORDINARY 78,538 A2 PREFERENCE 78,538 A3 PREFERRED ORDINARY 1,059 |
| BARONSMEAD VENTURE TRUST PLC | 175,514 | A ORDINARY 10,111 A PREFERENCE 11,489 A1 ORDINARY 3,719 A1 PREFERENCE 4,226 A2 ORDINARY 72,496 A2 PREFERENCE 72,496 A3 PREFERRED ORDINARY 977 |
| MAVEN INCOME AND GROWTH VCT 4 PLC | 169,140 | A ORDINARY 15,957 A PREFERENCE 15,957 A2 ORDINARY 68,613 A2 PREFERENCE 68,613 |
| MAVEN CO-INVEST GALILEO 2 LP | 136,162 | A2 ORDINARY 68,081 A2 PREFERENCE 68,081 |
| THE NORTH EAST (ERDF) DEVELOPMENT LIMITED PARTNERSHIP ACTING BY ITS GENERAL PARTNER MAVEN NEDF GP LIMITED | 115,721 | A1 ORDINARY 8,804 A1 PREFERENCE 8,804 A2 ORDINARY 47,900 A2 PREFERENCE 47,900 A3 PREFERRED ORDINARY 2,313 |
| GRESHAM HOUSE PRIVATE EQUITY RELEASE I LP (ACTING BY ITS INVESTMENT MANAGER, GRESHAM HOUSE ASSET MANAGEMENT LIMITED) | 68,426 | A2 ORDINARY 21,985 A2 PREFERENCE 21,985 A3 PREFERRED ORDINARY 24,456 |
| MAVEN INCOME AND GROWTH VCT 5 PLC | 51,000 | A ORDINARY 4,787 A PREFERENCE 4,787 A2 ORDINARY 20,713 A2 PREFERENCE 20,713 |
| MAVEN CO-INVEST GALILEO LP ACTING BY ITS GENERAL PARTNER MAVEN MIP GP LLP ACTING BY ITS MANAGER MAVEN CAPITAL PARTNERS UK LLP | 24,456 | A3 PREFERRED ORDINARY 24,456 |
| MAVEN INCOME AND GROWTH VCT 3 PLC | 17,000 | A ORDINARY 1,596 A PREFERENCE 1,596 A2 ORDINARY 6,904 A2 PREFERENCE 6,904 |
| MAVEN INCOME AND GROWTH VCT PLC | 17,000 | A ORDINARY 1,596 A PREFERENCE 1,596 A2 ORDINARY 6,904 A2 PREFERENCE 6,904 |
| DECISION TECHNOLOGY CAPITAL LIMITED | 10,496 | A2 ORDINARY 3,373 A2 PREFERENCE 3,373 A3 PREFERRED ORDINARY 3,750 |
| GRESHAM HOUSE (NOMINEES) LIMITED | 4,205 | A ORDINARY 2,872 A1 ORDINARY 1,056 ORDINARY 277 |
| DAMUS CAPITAL LIMITED | 1,114 | A2 ORDINARY 358 A2 PREFERENCE 358 A3 PREFERRED ORDINARY 398 |
| THE ENTRUST GROUP FBO WALTER ROLOSON | 676 | ORDINARY 676 |
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