Iterum AI raises £406.8k at £7.9m valuation

A post-money valuation of £7.9m has been reached by Iterum Ai Ltd following a fresh investment of £406.8k. Based in Hoddesdon, the startup was incorporated in 2023 to develop artificial intelligence and machine learning platforms.

The technology analyses historic sports performance data alongside real-time odds movements to produce predictive insights for the sports betting market. These tools are designed for bettors and betting operators seeking data-driven decision support.

In August 2026, the firm appointed Matthew Francis Fitzgerald as a director. LinkedIn profiles suggest he is possibly a Senior Coverage Lead with experience in asset management, insurance, sustainability, and charity treasurer roles, potentially involving the London Business School.

This funding round was formalised via filings in September 2026. The company most recently closed its accounts for the financial year ending 30 June 2025.