Inovara Ai secures £340k to expand AI consultancy for direct sales

Inovara Ai Ltd, a Barnstaple-based consultancy, has raised an estimated £340k in its latest funding round. The investment was confirmed in a filing dated 5 May 2026, following a share allotment on 29 April 2026.

The company was incorporated on 10 February 2025 and specializes in developing custom artificial intelligence tools for the direct sales industry. Inovara Ai addresses specific challenges within direct sales workflows by building automated solutions for training and regulatory adherence. Its current product range includes smart onboarding bots, training assistants, and tools designed to explain compensation plans to distributors.

Inovara Ai also develops compliance checkers to help direct sales firms monitor communications and ensure they meet industry standards. The consultancy focuses exclusively on this niche, providing bespoke AI integrations rather than general-purpose software. These tools are designed to be used by direct sales companies to manage their independent representative networks more efficiently.

This funding round of £340k follows the company's first 14 months of operation. Based in North Devon, the firm operates within the information technology consultancy sector. While the filing confirms the capital raise, specific details regarding the company's current valuation, revenue, or total employee numbers were not disclosed in the public documents. The business continues to develop its specialized AI applications from its headquarters in the South West.