Inner Reality secures £74k for AR marketing SaaS platform

A £74k investment has been secured by Inner Reality Ltd, an Ascot-based firm operating in the software development sector. This funding round values the business at an estimated £432.6k post-money.

The SaaS platform utilizes augmented reality for digital marketing and incorporates AI-powered gamification into customer communication channels. The startup was incorporated in 2021 and aims to help businesses increase brand awareness, loyalty, and sales.

Financial records for the company show its latest accounts were prepared for the period ending 30 June 2025. This 2026 funding represents the total capital raised by the entity during the current calendar year. The round follows an allotment of shares that took place in May (with formal documentation filed in June).