London startup secures £400k for personal data sovereignty technology

Shifting personal data from corporate extraction to individual ownership is the core mission of Identifyi Limited. The London-based company recently secured an estimated £400.1k in new capital. This sovereign digital infrastructure allows users to capture and store verified purchase records across retailers and categories through a tool called Genie Vault.

Businesses use the Genie Vision component of the platform to access live, consensual first-party consumer data and product information for growth and insights. This AI-driven retail intelligence system combines SKU-level competitor metrics with automated campaign orchestration to provide hyperpersonalised marketing. Founded in 2024, the startup addresses the fragmented nature of online shopping journeys.

The latest investment follows a larger financing period in 2025, during which the firm collected £1.5m. According to LinkedIn profiles, the software development business currently operates with a team of four employees. Financial accounts for the year ending 31 October 2025 have been filed. This round was documented in July 2026.