Redhill-based What Else Events secures £320k for sustainable trade exhibitions

Organising accessible and sustainable business exhibitions is the core focus of What Else Events Ltd, which has recently secured an estimated £320k in new funding. Based in Redhill, the company specialises in trade shows for the safety, health, and fire awareness sectors.

The firm was founded in 2021 to solve the problem of high costs and environmental impact often associated with large-scale industry events. By providing more affordable and sustainable platforms, What Else Events enables members of the business community to network, learn, and procure products more efficiently. Its current portfolio of events includes Safety, Health & Wellbeing Live, Fire Safety Live, and The Blue Light Show.

This funding round of £320k follows a share allotment (July 2025) and subsequent filing in May 2026. While the company has not publicly disclosed its current valuation, the capital supports an expanding workforce. LinkedIn data indicates the company now employs 18 people, an increase from the nine employees reported in the company accounts for the financial year ending 31 March 2025.

What Else Events operates from its headquarters in Surrey, targeting professional communities that require specialised trade environments. The company focuses on delivering events that allow for direct procurement and professional development within the safety and wellbeing industries. No specific profit or loss figures were detailed in the most recent abbreviated accounts.