Triyit Secures £1m Seed Funding to Scale Hyper-Targeted Product Sampling Platform

Glasgow-based marketing technology company Triyit has raised £1m in a new seed funding round, reaching an estimated post-money valuation of £8.3m. The allotment was completed on 20 March 2026, with the official filing made today.

Founded in June 2016, Triyit operates a product discovery and consumer engagement platform. The business bridges the gap between fast-moving consumer goods brands and target audiences by providing hyper-targeted, in-home sampling experiences. Consumers sign up to receive free, tailored selections of products from partner brands and, in return, provide honest feedback and user-generated content.

The platform addresses a significant inefficiency in the advertising and consumer goods sectors. Historically, brands have spent heavily on broad product sampling and consumer insight campaigns that often fail to resonate with the correct demographics. Triyit solves this by using data-driven matching to ensure products reach the most relevant households through performance sampling and data insight campaigns. This approach offers manufacturers actionable consumer intelligence, shopper marketing insights, and brand awareness metrics, while providing a free product-testing community for UK residents. The company positions itself as a highly rated sampling platform, focusing heavily on user-generated content and experiential marketing.

Financially, the company is generating solid traction. Latest accounts show Triyit achieving £1.7m in revenue, alongside a reported loss of £141,190 as it continues to invest in platform development and audience acquisition. The firm maintains a core team of 14 employees, though professional networks indicate the wider headcount has grown to 24 staff members operating out of their Glasgow headquarters. The consumer-facing side of the business has also seen substantial adoption, with the platform now serving a community of over one million UK shoppers who discover new products at home.

This £1m seed round builds upon the company's previous capital raises. In late 2024, Triyit secured a £1.1m investment package backed by the Investment Fund for Scotland, managed by Maven Capital Partners, alongside Scottish Enterprise. That prior injection was earmarked for developing the company's data science capabilities and bespoke technology platform, as well as laying the groundwork for international expansion.

Triyit's latest funding aligns with broader momentum in the UK marketing and advertising technology landscape. The sector has seen sustained investor interest as brands increasingly demand measurable, data-driven marketing solutions. UK advertising technology startups continue to attract significant venture capital, with regional hubs like Glasgow fostering innovation in contextual targeting and consumer analytics. Furthermore, industry analysis projects the wider UK marketing technology sector will generate £5.7 billion in revenue by the end of 2026.

By combining a free product-testing community for UK residents with a performance-driven marketing service for household brands, Triyit is well-positioned to capitalise on the growing demand for authentic consumer engagement and first-party data insights.