Tickle Global raises £170k at £10.7m valuation

Tickle Global Ltd has secured £170k in new funding, according to recent filings. The London-based company reached a post-money valuation of £10.7m following the raise. This figure indicates a downward adjustment from the £20.9m valuation achieved during a £240.1k funding round in June 2025.

The company provides a mobile marketing platform that converts digital advertisements into interactive wallet passes for smartphones. These passes allow brands to maintain a persistent presence in a customer digital wallet, facilitating re-engagement through push notifications and location-based alerts. The software is designed to help advertisers drive conversions by reaching consumers with contextually relevant updates based on their physical proximity to specific locations.

Incorporated in 2019, Tickle Global Ltd focuses on the development of interactive leisure and entertainment software. Financial statements for the year ending 30 April 2025 show the business recorded a loss of £375.6k. The company operated with a team of four employees during that financial period.

The current £170k raise (allotted in April) adds to a history of frequent funding injections. Throughout 2024, the business completed four rounds: £35k in January, £185.1k in March, £160k in June, and £220k in July. In 2023, the company secured £73k and £347.5k in two separate April allotments. Funding in 2022 included a £522.5k round in March, £30k in April, and £26k in December.

The platform core functionality relies on the native capabilities of mobile operating systems to manage digital passes. By transforming ads into saveable wallet items, Tickle Global Ltd enables brands to bypass traditional ad-blocking tools and maintain a direct communication channel with their audience. The documentation for this latest allotment was filed in April.