Sweepstake Technologies raises £545.9k for Plucky fantasy football platform

Plucky, a fantasy football platform that offers real cash prizes, is the primary product of Sweepstake Technologies Limited. The London-based company has secured £545.9k in its most recent funding round. This investment results in an estimated post-money valuation of £7.7m for the business.

Founded in 2021, Sweepstake Technologies targets a user base of individuals over 18 years old residing in Great Britain. The platform combines traditional fantasy football mechanics with gambling elements, allowing participants to compete for monetary rewards based on professional player performance.

The current valuation of £7.7m is an increase from the company's valuation in late 2025. In December 2025, the firm raised £454k at a valuation of £7.2m. Earlier that year, in January 2025, it completed a smaller round of £67.3k at a £6.6m valuation.

The company's funding history shows fluctuations in its estimated market value over the last five years. In April 2022, Sweepstake Technologies raised £975k at a valuation of £33.2m. Prior to that, the company raised £19.9k and £55.1k in January 2022 at valuations of £825k and £805.1k respectively. Its initial funding in April 2021 consisted of a £75k round at a £500k valuation.

Documentation for the new capital was filed in May, following a share allotment that took place in April. The company's latest financial accounts were prepared for the year ended 31 March 2025.