Proper Games Limited Secures £2.6m Seed Funding to Propel Computer Games Publishing Ambitions

Proper Games Limited, a London-based company specialising in computer games publishing and online computer games publishing, has successfully closed a seed funding round, raising an estimated £2.6 million. The funding, with an allotment date of 10 April 2026 and filed on 29 April 2026, marks a significant early investment for the nascent company.

Proper Games Limited was incorporated on 10 March 2026, making this seed round its inaugural external funding injection. The company, which currently employs a team of five, operates with a focus on bringing new computer games to market and facilitating their distribution through online channels. Its digital presence is established via its website, proper.gs. As a publisher, Proper Games Limited aims to support game developers by handling the complexities of marketing, distribution, and platform relations, allowing creators to concentrate on game development.

The £2.6 million seed round represents a substantial commitment to Proper Games Limited's vision in the competitive gaming sector. This initial funding will be crucial for the company to establish its operations, expand its team, and secure its first portfolio of game titles for publishing. Details regarding the company's valuation at this stage have not been disclosed.

The company's leadership team has seen recent appointments coinciding with its incorporation and funding activities. Aybars Altinisik, Yagmur Hakan Boga, Furkan Bulgur, and Halil Kaftan were all appointed as directors on 10 March 2026. Daniel Mironov was appointed on 10 April 2026, the same day as the funding allotment. LinkedIn suggests Daniel Mironov may be a Partner at vgames | Gaming Venture Capital, though this AI match remains unverified.

This funding round for Proper Games Limited arrives at a dynamic period for the UK's video games industry. The sector is recognised as a major global player, generating more than twice the combined revenues of the film and music industries. The UK government has demonstrated strong support for the creative industries, including gaming, through initiatives like the Creative Industries Sector Plan. This plan aims to significantly increase investment in the creative sectors, with a specific £30 million Games Growth Package designed to support studios, talent, and investment over the next three years. Furthermore, the British Business Bank has expanded its support for creative businesses, including games studios, securing £4 billion in funding to aid companies from early-stage development through to scale-up. A new £28.5 million UK Games Fund and a three-year deal for the London Games Festival also underscore the government's commitment to the sector.

While the "Gaming Tech" sector in the UK reportedly saw a 69.44% drop in equity funding in early 2026 compared to the previous year, with $5.5 million (approximately £4.3 million) raised across two rounds until February 2026, the broader landscape for games companies appears robust. Overall, games companies across the UK raised £2 billion in funds in 2025, a steady increase from £966 million in 2024, indicating a strong upward trend in investment for the sector as a whole.

Proper Games Limited's £2.6 million seed round is notable within this context, particularly when compared to other recent early-stage investments in the UK gaming space. For instance, UK tech company JECO secured £960,000 in pre-seed funding in July 2025, and London-based ManaMind, an AI-driven game testing platform, raised approximately £1.2 million in a pre-seed round in April 2026. Another pre-seed round saw TruePlayers land £140,000 in February 2026. These examples highlight continued investor interest in innovative gaming startups, with Proper Games Limited's round size positioning it strongly among its peers.

The UK gaming industry is currently experiencing significant trends, including the emergence of cloud gaming, the rise of Esports, continued growth in mobile gaming, and the incorporation of advanced technologies like blockchain, NFTs, and AI in game development and testing. These trends present both opportunities and challenges for new entrants like Proper Games Limited, which will need to navigate evolving player preferences and technological advancements.

With its substantial seed funding, Proper Games Limited is well-positioned to contribute to the vibrant UK computer games publishing landscape. The capital infusion will enable the company to build a solid foundation and pursue its mission of bringing engaging new titles to the global gaming community.