Not In The Guidebooks raises £867k for immersive travel platform

An estimated £867k has been raised by Not In The Guidebooks Limited in its latest funding round. The company curates bespoke itineraries and adventure travel aimed at providing immersive, sustainable experiences that connect travelers with local cultures and hidden gems. These offerings include group tours and local experiences designed to benefit the communities visited.

Based in Harrow and founded in 2017, the business addresses the demand for travel that goes beyond conventional tourism by focusing on responsible tourism that preserves the environment. While its operations center on the travel sector, it is registered for business and domestic software development.

Latest accounts for the year ending 31 December 2024 show the company employs 14 people. This capital injection represents the total funding raised during the current calendar year.

Jenny Anne Linney joined the board as a director in April. The documentation for the new shares was filed in May (with an allotment date also occurring that month).