Neat Home Ltd Secures £1.2m to Expand Sustainable Cleaning Brand

Neat Home Ltd, a Stratford-Upon-Avon based sustainable homecare brand, has raised an estimated £1.2m in its latest funding round. The allotment, filed on 26 February 2026, brings the company to an estimated post-money valuation of £11.5m.

Founded in October 2019 by former Method and Ecover executives Ryan McSorley and Josie Harfield, Neat Home Ltd was created to tackle the environmental impact of traditional household cleaning products. The founders recognised that most conventional surface cleaners are predominantly water, leading to unnecessary carbon emissions during transport. To solve this, the company manufactures concentrated, plant-based cleaning refills that consumers mix with tap water at home using reusable, lightweight aluminium bottles. This model is designed to drastically reduce single-use plastic consumption and eliminate the carbon footprint associated with shipping heavy, water-filled products.

Operating with a lean team of nine employees, Neat targets environmentally conscious consumers seeking sustainable yet effective home and personal care solutions. While specific revenue and profit figures for the latest financial year remain undisclosed, the company has built a strong market presence since its launch, securing product listings in major UK supermarkets including Waitrose, Tesco, and Ocado.

The latest £1.2m capital injection at an £11.5m valuation marks a significant milestone for the B Corp certified business. While the specific investors participating in this February 2026 allotment have not been publicly named, Neat has historically attracted backing from prominent figures in the fast-moving consumer goods sector. Previous backers include serial entrepreneur Giles Brook, who injected a six-figure sum into the business in 2021, and institutional investor Gifted.Ventures. This new funding round provides a strong financial foundation for the company to scale its operations and expand its product lines.

This investment fits into a broader, highly active UK funding landscape for sustainable consumer goods. Throughout 2025 and into 2026, the UK has seen a concerted push toward green innovation, supported by government initiatives aimed at making the country a global hub for sustainable finance. With increased regulatory focus on climate transition plans and reducing plastic waste, venture capital continues to flow toward startups offering tangible environmental solutions. The household cleaning market has traditionally been dominated by products packaged in single-use plastics. Neat Home Ltd stands out in this sector by combining eco-friendly credentials with mainstream retail appeal, positioning itself to capture a growing share of the market as consumers actively transition away from legacy brands.