Looper Insights secures £1m for media analytics platform

Digital content distributors and streaming platforms use the product suite developed by Looper Insights to analyse audience performance metrics. London-based Loopr Ltd, which uses this trading name, has raised an estimated £1m in a new funding round. This capital represents the total amount raised by the business so far in 2026.

Incorporated in 2017, the firm specialises in data-processing and hosting services. Its technology allows clients to process complex datasets to understand how viewers interact with hosted media. Financial documents for the year ending 31 December 2024 show the company had 22 employees at that time.

The current investment follows a period of activity in 2025, during which the business secured £3.2m in funding. While the primary focus is media data, the company also maintains a presence in the software development space with a waitlist for a golf-related application. Documentation for the most recent share allotment was filed in July.