Link My Ride Secures Series A Funding to Expand Social Cycling Platform

Link My Ride, a social networking and pre-ride organisational platform for cyclists, has raised £181.4k in a Series A funding round. The investment brings the company to an estimated post-money valuation of £8.8m. The allotment for this round took place on June 19, 2025, with the official filing completed on March 24, 2026.

Founded in January 2021 by professional cyclist and Olympic gold medalist Tom Pidcock alongside former teammate Jacques Sauvagnargues, Link My Ride addresses the logistical challenges of organising group cycling. The platform allows cyclists of all abilities to discover, create, and manage group rides and routes. It also caters to cycling clubs and brands through a dedicated club portal designed to centralise logistics, manage memberships, and coordinate community events.

The company is registered in Wellingborough and operates with its headquarters in London. Link My Ride maintains a lean operational structure, reporting one employee in its latest financial accounts and six team members on its professional profile. The company operates in the wellness and fitness services space, providing its core application to users for free while offering management solutions for clubs.

This Series A round builds upon a history of strategic fundraising for the start-up. While the specific investors for this £181.4k tranche have not been disclosed in the latest filing, Link My Ride has previously attracted backing from a mix of institutional funds and high-profile athletes. Past seed rounds in 2022 and 2023 included investments from the Dutch Sport Tech Fund and Spanish investment vehicle Endurance Sport Ventures. The company has also secured angel investment from Formula 1 driver Valtteri Bottas, as well as professional cyclists Ryan Gibbons, Daryl Impey, and Tiffany Cromwell.

The valuation of £8.8m indicates steady growth for the platform since its soft launch in July 2021, which coincided with Pidcock winning a mountain bike gold medal at the Tokyo Olympics. The capital from previous rounds was utilised to develop features such as a route creator tool, messaging, and multi-language functionality to support its rollout in European markets like Spain.

This funding event fits into a highly active UK sports and health technology landscape. While the broader UK venture capital market has experienced a recalibration, with total start-up funding reaching £16.2bn in 2024, the fitness tech sector has seen a surge in investor interest. Throughout 2025, UK sports tech companies experienced a massive year-on-year increase in equity funding, driven by a shift towards digital community building and performance analytics.

Investors are increasingly targeting platforms that bridge the gap between digital networking and physical fitness. Link My Ride operates directly at this intersection, leveraging the global boom in cycling participation and the growing demand for niche, community-driven social networks. By securing this Series A funding, the company is positioned to further develop its club management software and expand its user base across the global cycling community.