Join Souk Ltd secures estimated £680.7k in seed funding

Automating the discovery, outreach, tracking, and payment of referral and affiliate partners is the core focus of Join Souk Ltd. The firm operates within the business and domestic software development sector, providing an AI-driven B2B SaaS platform tailored for go-to-market and partnership teams.

Based in London, the startup recently concluded a seed funding round with an estimated size of £680.7k. This investment contributes to a total of £1.1m raised by the company across 2026.

The business was incorporated in July 2025. During its first year of activity, it secured £120k in funding. The most recent share allotment took place in June, with the corresponding regulatory documentation filed in July.