Codified Development exits Inner Reality as Virtual Because reduces stake

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Codified Development Pty (Ltd) has exited the cap table of Inner Reality Ltd, disposing of its 10 B Ordinary shares. This change is detailed in the company's most recent confirmation statement, which covers the period to 1 June 2026 and was filed on 19 June 2026. Alongside this exit, existing shareholder Virtual Because Ltd reduced its holding in the business.

Virtual Because Ltd decreased its stake by 31 percent. The investor previously held 49 B Ordinary shares and now maintains a position of 34 B Ordinary shares. These changes involve the movement of 25 B Ordinary shares from these two parties. While Codified Development Pty (Ltd) has left the cap table, Virtual Because Ltd remains a shareholder with its reduced holding.

Inner Reality Ltd is an Ascot-based technology firm founded in 2021. It develops a SaaS platform that utilizes augmented reality and AI-powered gamification for digital marketing. The business provides tools to help companies increase brand awareness and customer loyalty by incorporating these technologies into customer communication channels to drive sales. The filings do not specify which parties acquired the shares formerly held by the departing and reducing shareholders.

Shareholder data

Source: Companies House confirmation statement (CS01) — period to , filed .

Changes in this confirmation statement

TypeShareholderSharesChangeShare classes
ExitedCODIFIED DEVELOPMENT PTY (LTD)10
B ORDINARY 10
DecreasedVIRTUAL BECAUSE LTD34-31%
B ORDINARY 34

Current shareholders (1)

ShareholderTotal sharesShare classes
VIRTUAL BECAUSE LTD34
B ORDINARY 34

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