London mortgage lender Gen H raises estimated £2.5m

Residential mortgage lender Imagine Mortgages Limited has raised an estimated £2.5m in its latest funding round. Trading as Generation Home and Gen H, the London-based company filed the allotment on 6 May 2026, following an allotment date of 14 April 2026.

Founded in July 2018, the firm provides residential mortgage products designed to assist first-time buyers and homeowners who require additional support. Its product suite includes booster mortgages, standard residential mortgages, and new build boost options. The company provides alternatives to traditional home finance products for those struggling to enter the property market.

The latest financial accounts for Imagine Mortgages Limited show a revenue of £6.9m. During the same period, the company reported a loss of £5.5m. The business currently employs 78 people across its operations.

This £2.5m investment follows several previous funding rounds. In February 2025, the company secured £6m in a Series B round. This was preceded by a £5m round in March 2023 and a £12.7m Series B round in September 2022. Earlier funding includes a £19.4m Series A round in March 2021 and a £50k Series A allotment in March 2022.

In its early stages, the company raised £6.6m in August 2019. Its first recorded funding was a £110k round in April 2019, which at the time gave the business a valuation of £610k.

The company operates from its headquarters in London and focuses on the UK residential property market. Its digital platform and lending products address the challenges faced by aspiring homeowners who may be underserved by traditional lenders.