Grvty Technologies secures £18.8k to expand sports fan engagement platform

Athletes seeking to monetize their personal brand through gamified sponsorships are the focus of Grvty Technologies Ltd, which has just raised an estimated £18.8k. This latest funding round follows an allotment on 2026-04-19 and was filed on 2026-05-05.

Based in London, the company was incorporated on 2021-03-03. Grvty Technologies develops a software platform that connects athletes, brands, and fans through interactive challenges and digital identity tools. The software enables athletes to capitalize on their name, image, and likeness by owning the connection with their audience and associated data.

The £18.8k investment follows two previous funding rounds for the startup. Grvty Technologies previously raised £49.5k in April 2024 and £30.1k in September 2022.

The platform uses distributed ledger technology and blockchain-based digital IDs to ensure data ownership and transparency. For brands, the software provides granular anonymised insights and ROI calculations for digital marketing activities through interactive sponsorships. Fans use the platform to access exclusive content and participate in quests to build status within sports communities.

Grvty Technologies currently has 10 employees. In addition to its commercial functions, the platform supports social impact organisations by helping raise awareness for causes related to Sustainable Development Goals. The company is led by its mission to build a democratized fan engagement environment where athletes maintain control over their audience data.