London-based Go Strive secures £30k for endurance sports platform

A recent funding round has seen London-based Go Strive Ltd secure £30k in new investment. The capital injection gives the endurance sports platform an estimated post-money valuation of £1.2m.

The company operates a digital service linking advertisers with race competitors, providing live results and tracking for events including marathons and triathlons. It also offers live broadcast content designed to engage supporters while providing brands with exposure to the wider endurance-sport community. This infrastructure allows companies to target a specific demographic of participants and their followers through integrated digital tools.

Founded in 2024, the business focuses on the development of software for both business and domestic applications. Financial records show the company filed accounts for the year ended 31 July 2025.

The formal documentation for this capital injection was filed and the shares allotted during September 2026.