Birmingham-based Covatic secures £1.4m for privacy-first advertising platform

Privacy-first audience platform Covatic Ltd has raised an estimated £1.4m in its latest seed funding round. Based in Birmingham, the company provides infrastructure for media companies and advertisers to deliver personalized content through on-device processing. This technology enables audience segmentation and targeting without the collection, tracking, or storage of personal data.

Founded in 2016, Covatic addresses the challenge of delivering addressable advertising while maintaining user privacy. Its platform performs data analysis locally on devices, including smart speakers, mobile phones, and connected televisions (CTV). The company recently launched Covatic Sense, a solution using network presence detection to provide individual-level addressability for CTV, moving away from traditional household-level proxies.

The current £1.4m round follows a series of previous investments. These include £150k in April 2025, £200k in March 2025, £523.4k in October 2024, and £360.4k in August 2024. Larger previous rounds include £1.5m in June 2023 and £2.4m in March 2023. Earlier funding history includes £341.3k in April 2022, £227.6k in August 2021, and £186.1k in April 2021. Documentation for the latest round was filed in March 2026, following an allotment in February 2026.

Covatic currently employs 19 people and operates as a certified B Corporation with offices in Birmingham and London. The company maintains a technical partnership with Birmingham City University to develop AI-based defenses for edge devices against cyber-attacks. Its technology has received industry recognition, including being named NAB Show Product of the Year and appearing in the BusinessCloud 100 MediaTech Innovators list.

The platform unifies various media channels, such as audio and display, allowing advertisers to target relevant audiences across fragmented ecosystems. By keeping personal data on the device, the company monetises audiences across digital touchpoints where traditional tracking is often restricted.