Frnt Secures £393.9k to Scale Live Shopping Analytics and API Integration Platforms

London-based software developer Frnt Limited has raised an estimated £393.9k in a new funding round, achieving a post-money valuation of £6m. The company, which operates a dual-focus model spanning financial API integrations and live shopping analytics, filed the allotment on March 23, 2026.

Founded in December 2023, Frnt Limited initially developed a unified API platform that connects brokerage and cryptocurrency accounts to third-party applications. This infrastructure allows financial technology developers and institutions to access real-time portfolio data and execute trades seamlessly, solving the fragmentation problem in digital asset and traditional brokerage integrations.

In addition to its financial software, the company has expanded its commercial footprint under the frnt brand, launching a specialised analytics platform designed to make live e-commerce measurable. This platform analyses video, audio, audience engagement, and sales during live shopping sessions. By delivering actionable insights and competitive benchmarks, frnt eliminates the guesswork and tedious manual analysis typically associated with live commerce. The software enables agencies and brands to make clear, data-backed decisions to increase audience engagement and drive higher conversion rates.

The company currently operates with a lean team, reporting three employees in its latest corporate accounts, though its professional network profile indicates a headcount of seven. Revenue and profit metrics remain undisclosed at this early stage of the company's growth.

The latest funding round brings in an estimated £393.9k in fresh capital, valuing the business at £6m post-money. The shares were allotted on March 19, 2026, and officially filed today. The investors participating in this round have not been publicly named. As an early-stage transaction, this capital injection marks a significant milestone for the 2023-founded company as it seeks to scale its dual software offerings. No prior funding rounds have been publicly disclosed, making this a pivotal early investment for the firm.

Frnt's successful raise comes at a challenging time for early-stage software and fintech funding in the United Kingdom. While overall UK fintech investment rebounded by 10% to approximately £4.2bn in 2025, capital has increasingly concentrated in late-stage transactions. According to recent industry data, UK seed-stage fintech funding plummeted by 39% to just £160m in 2025, reflecting a broader investor retreat from early-stage risk.

Despite these macroeconomic headwinds, the UK's broader Software-as-a-Service ecosystem remains robust, with the first quarter of 2025 seeing £4.4bn in total venture capital deal value across sectors. Frnt's ability to secure capital at a £6m valuation highlights continued investor appetite for B2B platforms that offer clear data intelligence and infrastructure solutions, bridging the gap between complex financial integrations and emerging retail technologies.