Explori Media Secures £572.8k Seed Funding to Scale Event Measurement SaaS

Explori Media Ltd, a Croydon based event measurement software company, has successfully raised £572.8k in a seed funding round. The investment brings the company to an estimated post-money valuation of £9.9m, providing fresh capital to support its data driven insights platform for the global events industry.

Founded and incorporated in July 2011, Explori Media provides an event measurement software as a service platform alongside research consultancy services. The company addresses a critical challenge for global event organizers, corporate teams, and exhibit marketers: accurately capturing attendee feedback and benchmarking event performance. Event professionals often struggle with fragmented data and basic post event surveys that fail to provide actionable insights. Explori Media solves this by offering a standardized approach to feedback, allowing clients to compare their performance against global industry benchmarks. By delivering specialized analytics, the platform allows professionals in the international exhibitions, conferences, and trade show industries to quantify the impact of their events and make informed strategic decisions.

The company currently operates with a team of 36 employees. While specific revenue and profitability metrics for the latest financial year have not been disclosed, the size of the team reflects a mature operational footprint for a business securing seed stage venture funding.

The latest seed round officially closed with an allotment date of 25 February 2026, and the regulatory filings were confirmed on 17 March 2026. The estimated £572.8k capital injection values the business at £9.9m post-money. Specific participating investors in this round have not been publicly named. As this is recorded as a seed round, it marks a significant formal capitalization milestone for the company as it continues to scale its enterprise software offering.

This investment aligns with broader momentum in the United Kingdom software and event technology markets. Following the return to in person and hybrid events, corporate spending on event technology in the UK reached £1.3 billion in 2024. Industry forecasts suggest this spending will grow by a further 10 percent in 2026, driven by demand for analytics, engagement tools, and hybrid platforms. Event organizers are increasingly mandated to prove the return on investment of their gatherings, making impact measurement platforms like Explori Media highly relevant.

Furthermore, the UK software as a service sector continues to attract significant venture capital, with the broader market recording £4.4 billion in deal value during the first quarter of 2025 alone. Investors are showing a distinct preference for vertical specific business to business software companies that demonstrate clear utility and defensible market positions. Explori Media's focus on the niche but highly lucrative international exhibitions and trade show market positions it well within this current investment landscape.

With this new funding secured, Explori Media is capitalized to further develop its measurement tools and expand its consultancy services, cementing its position as a specialized analytics provider for the global events sector.