Ethical Introductions Ltd Secures £1.1m to Advance Home Mover Services

Ethical Introductions Ltd, the Poole-based company behind the home mover service "Just Move In," has successfully secured £1.1 million in its latest funding round. The allotment date for this capital injection was 2026-04-02, with the filing date recorded as 2026-05-01. This funding is set to bolster the company's operations as it continues to streamline the often-complex process of moving home for individuals and its network of business partners.

Founded on 2014-10-27, Ethical Introductions Ltd operates Just Move In to address the significant challenges associated with relocating. The service acts as a comprehensive concierge, assisting movers with essential tasks such as notifying utility providers, arranging new services for their properties, and providing crucial referencing services. The company's target market is broad, encompassing both individuals undertaking a home move and business partners including estate agents, managing agents, and landlords. Just Move In aims to make moving "easier, simpler and less stressful" by automating much of the administrative burden involved in transferring or setting up new utilities and bills. The company has demonstrated significant growth, projecting to process over 400,000 home moves in 2025. Ethical Introductions Ltd currently employs 59 individuals and is a Certified B Corporation, committed to partnering with ethical businesses and green energy companies.

This latest £1.1 million funding round adds to a series of investments the company has attracted over recent years, reflecting continuous investor confidence in its growth trajectory and service model. While a specific valuation for this round has not been disclosed, Just Move In has previously articulated an ambitious goal to become Europe's first 'unicorn' in the home-moving market, aiming for a valuation of £1 billion.

The company has a history of active fundraising. In 2024, it secured a substantial £5.3 million, alongside other rounds of £631.5k, £375k, £50k, £75k, £500k, £500k, and £325k. The year 2025 also saw two rounds of £193.3k each. Earlier funding included a $5 million (approximately £4 million) round in June 2022, led by Longbrook Ventures and Love Ventures, with additional support from Mountside Ventures and angel investors including Octopus Group co-founders Simon Rogerson and Chris Hulatt. In February 2025, Just Move In announced an $8 million (approximately £6.34 million) Series A funding round, led by Eos Ventures, with participation from Wayra (Telefonica's innovation arm), Second Century Ventures, and continued support from The FSE Group. This consistent pattern of securing capital underscores the company's ongoing expansion and development efforts.

While Ethical Introductions Ltd is classified under the "Advertising agencies" sector, its core operations align closely with the burgeoning UK PropTech and home services landscape. The broader UK advertising market is experiencing significant growth, with total ad spend projected to exceed £50 billion in 2026. Revenue for advertising agencies is expected to climb at a compound annual rate of 6.9% to £42.2 billion through 2025-26, with digital ad spend reaching £18.7 billion in the first half of 2025.

However, Just Move In's business model is particularly resonant within the PropTech sector, which has seen substantial investment. The UK PropTech market is projected to grow significantly, from an estimated $2897.22 million in 2025 to $13115.0 million by 2035, exhibiting a compound annual growth rate of 16%. Investment in UK PropTech startups reached £1.2 billion in 2025, marking a 25% increase from the previous year. Overall, UK proptech companies raised £230.4 million in 2025, an increase from £192.4 million in 2024, demonstrating continued investor confidence despite broader market conditions. The UK is home to over 845 active PropTech companies, a 180% increase in the last decade.

This investment in Ethical Introductions Ltd reflects a wider trend of capital flowing into companies that leverage technology to simplify complex, real-world processes like home moving. Other companies in the home services space have also recently secured funding, such as Homemove, which raised $5 million (approximately £4 million) in April 2025 for its platform designed to streamline the home-moving process. Similarly, conveyancing firm Muve raised £1.1 million in September 2025 to support its expansion into the UK property market. The continued investment in Just Move In highlights the ongoing demand for innovative solutions that enhance efficiency and reduce stress in the UK's dynamic property market.