Eftaapay Limited Secures £595.6k to Advance Unified Commerce Platform for SMBs

Eftaapay Limited, a London-based fintech company specialising in cloud-based payment solutions and unified commerce, has successfully raised an estimated £595.6k in a recent funding round. The investment, finalised with an allotment date of March 31, 2026, and filed on April 23, 2026, values the company at an estimated post-money valuation of £9.1m.

Founded on November 14, 2023, Eftaapay addresses the critical need for streamlined commerce management and payment acceptance among small and medium-sized businesses (SMBs) and underserved merchants. The company provides a comprehensive platform designed to help businesses manage sales, accept various payment methods, and cultivate customer loyalty. Its offerings are particularly geared towards partners such as telecommunication companies, payment technology providers, SMB aggregators, marketplaces, and community platforms, enabling them to launch their own branded merchant services.

Eftaapay's core solutions include Bizaldo, a commerce management system; HazelsOne, a SoftPOS solution; and HazelPay, a consumer application. These products are available both as branded solutions for merchants and as fully white-label deployments for partners, underscoring the company's focus on partner-led distribution and scalable fintech infrastructure. The company's LinkedIn profile highlights its expertise in areas such as Unified Commerce, Payments, SoftPOS, Digital Wallet, Customer Engagement, Loyalty & Retention, and Cloud-Native Architecture, with a team of 18 employees. Eftaapay aims to simplify operations, strengthen customer relationships, and scale commerce services for its target market.

The recent funding round, estimated at £595.6k, represents an early-stage investment for the relatively young company. This capital injection, at a post-money valuation of £9.1m, is expected to fuel Eftaapay's growth and further development of its platform. Specific details regarding previous funding rounds or participating investors for this particular raise were not disclosed in the available data.

Eftaapay's successful funding round occurs within a dynamic UK fintech landscape. The UK continues to assert its position as a leading fintech hub, attracting a substantial portion of European, Middle Eastern, and African (EMEA) funding. While 2025 saw UK fintech investment at $3.6 billion, a modest 0.4% increase from 2024 and 37% below 2023 levels, the latter half of 2025 demonstrated renewed momentum, with a positive swing expected to carry into 2026. Global fintech investment surged by 21% to $53 billion in 2025, with the UK reclaiming its position as the second-largest fintech investment hub globally, behind only the United States.

The payments sector, where Eftaapay operates, was a major focus for capital raises in 2025, alongside B2B infrastructure platforms. This trend appears to be continuing into 2026, with global venture funding to fintech companies showing a 5% year-over-year increase as of April 6, 2026, although concentrated in fewer, larger deals. The UK was notably the second-largest recipient of venture capital in the first quarter of 2026, with startups raising $1.2 billion. Investors are increasingly prioritising profitability in 2026, a key consideration for early-stage companies like Eftaapay. The broader UK IT services market, which includes information technology consultancy activities, is also experiencing growth, valued at $112.5 billion in 2025 and projected to reach $120.11 billion in 2026. Small and medium-sized enterprises within this sector are expected to see an 8.98% compound annual growth rate through 2031, indicating a fertile ground for Eftaapay's solutions.

Eftaapay's focus on unified commerce and enabling SMBs aligns with the ongoing digital transformation trends and the increasing demand for digital technology and AI-driven solutions within the consulting and IT services sectors. With this new capital, Eftaapay is well-positioned to further develop its platform and expand its reach in the evolving fintech landscape, supporting the digital needs of businesses and their partners.