Cosist Ltd Secures Pre-Seed Funding for PlayMade Sports Platform

Cosist Ltd, a London based technology startup trading as PlayMade, has closed a pre-seed funding round of £25k. The transaction brings the company to an estimated post-money valuation of £1.8m. Filings for the allotment, which originally took place in August 2025, were registered today.

Incorporated in May 2024, Cosist Ltd operates at the intersection of mobile software and physical infrastructure. Through its PlayMade brand, the company develops a mobile application paired with physical equipment sharing stations known as PlayPods. These stations are designed to facilitate public sports and recreation by allowing users to access shared equipment at public parks and courts. By providing on-demand access to sports gear, PlayMade addresses the barrier to entry for casual sports participation, eliminating the need for users to purchase or transport their own equipment. The platform also enables users to discover local recreational areas and join community sports activities, fostering local engagement.

Financial metrics such as revenue and profit or loss are not currently available for the early stage company, and it currently lists zero employees on its professional profiles. A separate LinkedIn profile under the Cosist name references a logistics management partnership founded in 2010, which appears unrelated to the current PlayMade venture.

The pre-seed round consists of a £25k capital injection. Against the £1.8m post-money valuation, this represents a highly targeted early stage raise. For a hardware enabled startup, initial capital is typically directed toward prototyping, securing local council permissions for public installations, or pilot testing the PlayPods hardware in select locations. Specific investors participating in this round have not been publicly named in the filings. As this is the first registered funding event for Cosist Ltd since its incorporation, there are no previous rounds for comparison.

This raise fits into a broader trend within the UK sports and health technology sectors, which have seen sustained growth. Recent industry data indicates that the UK sports tech market generated £952m in revenue in 2023, with projections suggesting continued expansion. Meanwhile, the broader UK health tech ecosystem reached a combined valuation of £32bn at the end of 2024. Early stage funding in the UK consumer technology space has increasingly supported hybrid models that combine digital platforms with physical hardware. Startups deploying physical infrastructure in public spaces typically require significant capital expenditure, making this £25k pre-seed round a likely precursor to a larger seed raise once the PlayMade concept demonstrates initial traction in London parks.