Birmingham Sports App Clubbie Secures £97.8k Pre-Seed Funding

Birmingham-based startup Clubbie Ltd. has successfully closed a £97.8k pre-seed funding round, achieving an estimated post-money valuation of £911.3k. The allotment of shares took place on 16 February 2026, with the official documentation filed today, 11 March 2026.

Incorporated in April 2015, Clubbie provides a mobile application platform specifically designed to streamline the management, administration, and communication processes for grassroots sports teams and clubs. The platform directly addresses the heavy administrative burden often faced by amateur sports organisers, coaches, and volunteers by offering a centralised suite of digital tools.

Key features of the Clubbie app include comprehensive event scheduling, automated payment collection for team subscriptions and match fees, and detailed player performance tracking. Additionally, the application allows teams to generate professional matchday graphics for social media. This specific feature helps local and amateur clubs boost their online presence, engage with their local communities, and operate with a level of digital professionalism usually reserved for higher-tier sports organisations.

The £97.8k pre-seed capital injection will support the continued technical development of the platform as the company seeks to capture a larger share of the amateur sports market. The specific investors participating in this funding round have not been publicly disclosed, and this marks the first major equity funding event on record for the company.

Financially, the business remains in its early growth stages. The latest available corporate accounts report a net loss of £42,239. Official filings indicate the company operates with a single employee. A LinkedIn profile associated with the Clubbie name lists two employees but describes a real estate business providing short-term housing for athletes, suggesting a profile mismatch with the Birmingham-based software entity.

Clubbie's funding arrives during a period of significant capital influx for the broader United Kingdom sports technology sector. According to recent industry data from Tracxn, United Kingdom sports tech companies raised over £750m in equity funding throughout 2025 across 11 major rounds, representing a massive surge in sector investment compared to the previous year. The domestic ecosystem now hosts over 2,700 sports tech companies. While much of the recent capital has been concentrated in later-stage rounds for established platforms, Clubbie's successful pre-seed raise highlights an ongoing investor appetite for early-stage, niche software-as-a-service platforms that digitise community-level activities.

By targeting the grassroots tier rather than elite professional franchises, Clubbie taps into a high-volume market where digital transformation has historically lagged behind other sectors. The fresh capital and £911.3k valuation provide the Birmingham company with a solid