London Sustainability App Developer Bluteshi Secures £75k Seed Funding

Bluteshi Ltd, the London-based technology company behind the sustainable shopping platform Ganddee, has closed a £75k seed funding round. The latest capital injection gives the circular economy startup a post-money valuation of £2.8m.

Founded in August 2022, Bluteshi focuses on software solutions designed to accelerate the transition to a sustainable economy. The company's primary product is the Ganddee mobile application, which functions as both a digital map and a marketplace for second-hand and sustainable shops. The platform is aimed at eco-conscious consumers and second-hand retailers across the United Kingdom and Ireland, providing them with digital tools to locate, promote, and manage circular economy businesses.

The core problem Bluteshi aims to solve is the fragmentation of the sustainable retail market. While consumer demand for second-hand goods and environmentally responsible products has grown, discovering these independent retailers remains a challenge. Ganddee bridges this gap by offering a centralised discovery platform, empowering individuals and communities to make responsible consumption choices while driving footfall and digital traffic to sustainable businesses.

Despite its ambitious mission to address global climate change and promote environmental stewardship, Bluteshi remains a highly lean operation. The company currently reports having just one employee. Financial metrics such as revenue and profit or loss remain undisclosed at this early stage of development, which is typical for seed-stage consumer applications focused on building an initial user base and retailer network before monetising.

The seed round, which saw shares allotted on March 24, 2026, and filed on March 26, 2026, brings £75k in new investment into the business. While the specific investors participating in this £75k allotment have not been publicly named in the latest filings, Bluteshi has previously attracted institutional backing from early-stage investor Village Capital. The £2.8m post-money valuation indicates that investors see significant growth potential in the Ganddee platform, even as the company operates with a minimal headcount.

Bluteshi's funding arrives amid a broader push to finance the circular economy within the UK technology sector. Both private venture capital and public funding bodies have increasingly targeted startups that reduce waste and promote responsible consumption. Organisations such as Innovate UK and ReLondon have actively deployed capital into the space. For instance, ReLondon's Circular Economy Business Support programme has provided targeted grants to dozens of London-based startups working to extend the lifecycle of consumer goods, textiles, and food products.

The UK government and domestic investors are actively backing digital material flow mapping, textile waste reduction, and sustainable retail models to meet national net-zero targets. By providing a centralised marketplace and discovery tool for second-hand retail, Bluteshi is positioning Ganddee as a consumer-facing infrastructure layer for this emerging circular economy.

The new seed capital will provide Bluteshi with the runway to maintain the Ganddee platform, expand its directory of sustainable businesses across the UK and Ireland, and further develop its software capabilities as the company seeks to scale its impact in the sustainable retail sector.