Arc Simulations Secures £407.1k Seed Funding to Advance Cricket Ball-Tracking Technology

London-based Arc Simulations Ltd has raised £407.1k in a seed funding round, reaching an estimated post-money valuation of £6.6m. The company develops ball-tracking technology and real-time sports simulation platforms, with a primary focus on modernising performance analytics within the global cricket industry.

Founded in September 2022, Arc Simulations addresses the increasing demand for precision data in professional sports. The startup has engineered a proprietary tracking tag that is embedded directly inside a cricket ball. This hardware captures real-world physical data during both live matches and training sessions, feeding the information into data-driven dashboards and digital twin simulations.

The company technology targets a broad spectrum of cricket professionals, including players, coaches, scouts, and sports broadcasters. By delivering real-time analytics, Arc Simulations aims to enhance technical player training, streamline remote talent scouting processes, and improve fan engagement through advanced broadcast data integrations. The firm positions itself as a first-mover in the cricket technology market, bringing granular, sensor-based insights to a sport that is rapidly adopting data analytics.

Operating from its London headquarters, the company currently maintains a lean operational footprint. Its latest corporate accounts report two official employees, while its LinkedIn profile indicates a broader team of nine professionals working across software development, hardware engineering, and sports technology. Specific financial metrics regarding revenue or profit and loss have not been publicly disclosed at this early stage of the company development.

The seed funding round, which was allotted on 30 September 2025 and officially filed on 27 March 2026, injected £407.1k into the business. This capital raise establishes an estimated post-money valuation of £6.6m for the firm. Specific institutional or angel investors participating in the round were not named in the recent regulatory filings. As a seed-stage transaction, this marks the first major publicly recorded funding event for the company since its incorporation.

This investment reflects a period of unprecedented growth within the United Kingdom sports technology landscape. Industry data shows that in 2025, UK-based sports tech companies secured over $1 billion in equity funding, representing a massive year-on-year increase compared to 2024. Venture capital interest has been particularly strong in the performance analytics and digital coaching sub-sectors, where professional sports organisations are expanding their technology budgets to gain a competitive edge.

Arc Simulations sits at the intersection of hardware sensors and software analytics. This category has seen successful funding rounds from other UK sports tech startups developing sensor-based coaching tools for sports like motorsport and football. As professional cricket franchises and international boards continue to embrace data analytics for both on-field performance and off-field broadcasting, Arc Simulations is leveraging this new seed capital to scale its integrated, ball-embedded tracking solutions.