Anytime Pro Ltd Secures £78.7k in Latest Funding Round, Valuation Reaches £4.4m

Anytime Pro Ltd, a Kingston Upon Thames-based technology company offering live, one-to-one golf coaching through a mobile application, has successfully closed a new funding round, securing £78.7k. This latest investment pushes the company's post-money valuation to an estimated £4.4m. The allotment date for this round was 2026-04-21, with the filing date on 2026-04-27.

Founded on 2020-11-06, Anytime Pro Ltd addresses key challenges in golf instruction, including geographical barriers, scheduling conflicts, and the cost associated with traditional coaching methods. By connecting golf coaches directly with enthusiasts and players via their mobile devices, the company aims to democratise access to high-quality golf instruction, making it more convenient and affordable for a wider audience. The company operates within the "Other information technology service activities" sector, leveraging technology to enhance the sports experience.

While specific financial metrics such as revenue, employee numbers, or profit/loss figures for Anytime Pro Ltd were not disclosed in the latest available data, the company's valuation trajectory indicates consistent growth. This recent £78.7k round follows two previous funding injections. On 2023-01-10, Anytime Pro Ltd raised £50k at a valuation of £1.4m. Prior to that, on 2022-05-26, the company secured another £50k, then valued at £224.5k. The substantial increase in valuation from £224.5k in May 2022 to £4.4m in April 2026 highlights investor confidence in the company's growth potential and its innovative approach to golf coaching. The latest round, while modest in size, reflects continued strategic investment at an early stage of the company's development.

The specific investors or shareholders participating in this latest funding round have not been publicly disclosed. Similarly, details regarding investors in previous rounds were not provided in the available data.

Anytime Pro Ltd's funding round occurs within a dynamic UK sports technology landscape. The broader UK sports tech sector has experienced significant growth, with companies collectively raising over $2.91 billion in the last decade. Notably, 2025 saw a substantial increase in funding, with UK sports tech companies raising $1.02 billion in equity funding across 11 rounds by December 2025, representing a 2351.83% rise compared to the same period in 2024. The UK sports technology market generated a revenue of $1,190.9 million in 2023 and is projected to reach $4,449.8 million by 2030, growing at a compound annual growth rate of 20.7% from 2024 to 2030. This growth is driven by increasing adoption of wearable devices, data analytics, and virtual reality in sports, alongside government support for research and development in sports technology.

Within the more specific niche of golf technology, there has also been notable activity. For instance, in March 2026, Edinburgh-based golf tech startup Hosel raised £500,000 in a pre-seed funding round for its second-hand golf club marketplace. Another company, HiO Golf, secured strategic investment in March 2026 to support the rollout of its self-sufficient hole-in-one competition platform across UK golf clubs. Furthermore, in July 2024, Scottish golf technology firm Shot Scope secured approximately £6.6m in a Series B funding round to fuel its global expansion of GPS wearables, laser rangefinders, and shot tracking devices. These examples underscore a vibrant and growing investment environment for innovative solutions within the golf industry, suggesting a positive backdrop for Anytime Pro Ltd's continued development.

Information regarding recently appointed directors for Anytime Pro Ltd was not available in the provided data.