Creator-led software builder Affinity Labs raises £66k

Building and scaling creator-led software brands powered by AI is the core focus of Affinity Labs Ltd. The Ruislip-based company, registered as company number 16564102, specializes in providing mobile applications, websites, and email notification services tailored to specific creator niches.

A recent funding round saw the business raise an estimated £66k. This capital injection contributes to a total of £954.7k raised throughout 2026. Incorporated in July 2025, the firm addresses the challenge of co-creating B2C software products that leverage existing audience loyalty.

The software builder currently employs 10 people. The company operates on the premise that creators represent the future of software due to their built-in trust and distribution. The firm also offers related services to ensure digital products align with a creator's specific brand identity. Filings for this specific allotment were made in September 2026 (following a June 2026 allotment date).