Toosmart Ltd secures £20k for Connected TV platform

Connecting brands with audiences across the streaming ecosystem is the core focus of London-based Toosmart Ltd, which has just raised an estimated £20k. This investment values the business at approximately £57.1k.

The firm operates as an independent media representation service, selling advertising space and time on behalf of owners. Its work as a Connected TV (CTV) specialist covers Free Ad-supported Streaming TV (FAST) channels, broadcaster video-on-demand (BVOD) platforms, and premium homepage inventory. By utilizing programmatic video, the platform aims to combine traditional media impact with online measurement capabilities.

Founded in May, the startup helps brands build awareness or activate highly targeted audiences beyond linear television and digital campaigns. It currently maintains a team of two employees and operates the website www.toosmart.tv. The business, registered under company number 17238295, finalized documentation for the round in August (2026).