An estimated £360k raised by Exeter-based care platform Pairly

An estimated £359.9k has been raised by Pairly Ltd to expand its digital platform for matching families and individuals with care providers. This investment values the Exeter-based company at an estimated £4.6m post-money. Its software enables the real-time booking of nursing, residential, live-in, and hourly care services, addressing the difficulty of sourcing appropriate support.

Founded in 2021, the business previously raised a total of £200k during 2025. Documentation for the current round was filed in September, following a share allotment in June.

Financial statements for the year ending 31 July 2025 show the company employed two people. While the firm's LinkedIn profile lists zero employees and describes it as a vibe-coding platform where humans and AI agents collaborate from idea to deployment, official records focus on its operations within the care sector. The company maintains its primary web presence at pairly.dev.