Michael Cannon Limited Secures £699k Investment for Betting Platform

A funding round of £699k has been secured by Michael Cannon Limited to support its operations as a licensed and regulated provider of general betting services. Based in Leicester, the company offers its products across Great Britain through both remote and non-remote channels. This raise results in an estimated post-money valuation of £1.4m for the business.

The startup was incorporated in July 2025 and facilitates transactions through platforms including a dedicated WhatsApp interface. Although its primary work involves these consumer-facing activities, the firm is officially registered under the sector for the leasing of intellectual property and similar products.

Documentation for this capital injection was filed in August 2026, following an initial allotment of shares that took place earlier in the year (April 2026).