Liverpool-based Made With Intent secures £2m seed funding

Online retailers and brands use the Made With Intent platform to predict shopper intent and deliver real-time, personalized eCommerce experiences. Based in Liverpool, the company provides tools that enable businesses to target customers with tailored messaging, offers, and product recommendations based on individual browsing behavior. By analyzing how users interact with a website, the technology identifies specific motivations behind a visit.

A recent seed funding round saw the business secure £2m in new capital. This follows a total of £2.4m raised throughout 2025. Documentation for the latest investment was filed in September 2026 (with an allotment date in the same month).

Founded in 2022, the startup addresses the difficulty brands face in understanding the underlying reasons for customer engagement. Financial records for the year ended 30 June 2025 show the firm had a headcount of 16 employees.