Fifty5blue Netherlands Holdings B.V. takes full control of Fifty5blue Audiences

Fifty5blue Netherlands Holdings B.V. has become the sole shareholder of Fifty5blue Audiences Ltd, acquiring 100 Ordinary shares. Fifty5blue Audiences Ltd is a London-based audience measurement firm founded in 2022. The company provides audience research, competitive intelligence, and consumer behavior insights to help advertisers, agencies, and media owners inform their content and advertising strategies.

The change, recorded in a confirmation statement for the period ending 26 May 2026, follows the exit of Kantar Media Netherlands Holdings B.V., which previously held the entire 100 Ordinary share allocation. Additionally, Kantar Square Two B.V Kantar Media Netherlands Holdings B.V, which was listed with a holding of 0 shares at the start of the period, has also exited the cap table.

The transition of the total share capital to Fifty5blue Netherlands Holdings B.V. moved the entity's direct parentage away from the Kantar-affiliated holdings. This shareholder change was filed at Companies House on 9 June 2026. The company continues to operate from its London headquarters, focusing on global audience measurement and data-driven insights for social platforms and broadcasters.