Kensington Trust Singapore Limited investment portfolio

BELLE NEWCO LIMITED develops software applications for both commercial and consumer (domestic) customers.

Measure Protocol operates a permissioned behavioral data platform that records real consumer actions across digital channels—including social, search, commerce, video, and generative AI tools—and offers three product lines (Measure Data, Measure Outcomes, and Measure Predict) for data licensing, cross‑platform media measurement, and AI‑driven predictive insights. Its customers are enterprise teams such as media companies, brands, agencies, research firms, and other organizations that need real‑world consumer behavior to inform advertising, product, and strategy decisions.